LoudLaunch Publisher/Advertiser Code of Ethics

1. I will do all that you can to maintain your blog as a trusted voice in keeping with the standards of writing, journalism, language and media ethics.
2. I will not post a link to material that I have not read thoroughly and carefully.
3. I will make sure I understand important concepts presented in the source material and explain the foundation of my understanding to my readers.
4. I will be fair in my representation.
5. I will not exaggerate or use language that does so
6. I will not be repetitive, but rather try to put as much content as possible
7. I will remember that my purpose is to describe and provide exposure for a product/service and simply offer knowledge
8. I will keep entries up-to-date with the source material and company site
9. I will ensure that I have researched the company’s site, campaign and products
10. I will correct my errors and omissions promptly and publicly on the post where the error was made
11. If a re-write is requested, I will write a new, explanatory post
12. I will not publish on duplicate blogs or state that one exists when it does not
13. I will write with grammatically correct language styling
14. I will reply to correspondence as necessary promptly and politely
15. I will strive for the best writing and analysis that I am capable of producing
16. When writing a review, I will always attempt to follow the best practice guidelines of international journalism practices and as outlined in texts
    such as The Elements of Journalism.
17. I will always be truthful, respectful and honest.
18. If I accept a campaign I will comply with the Advertiser requests regarding blog ratings, statistics, and ensure that all requested keywords and links are correct.
19. If I accept to write a review for a campaign, I will accept payment and disclose such arrangement according to FTC regulations.
20. The nature and scope of a review will be entirely up to me.
21. I will only accept campaigns that are in my discipline, knowledge base, area of writing and I will approach each review from a professional and
    knowledgeable perspective.
22. I will disclose any relationships, responsibilities, conflicts of interests, and biases on my blog/published work.
23. I will serve both my audience of readers and the advertiser paying for the campaign by striving to present a fair and accurate representation of
    the product/service description.
24. I will keep up to date with ethical trends in the journalism, advertising and media, such as the Forrester Posts Blogger Code of Ethics
25. I will abide by the Code summarized by Forrester analyst Charlene Li who recommends that bloggers adopt the following code of ethics :
    
    
    • I will tell the truth.
    • I will write deliberately and with accuracy.
    • I will acknowledge and correct mistakes promptly.
    • I will preserve the original post, using notations to show where I have made changes so as to maintain the integrity of my publishing.
    • I will never delete a post.
    • I will not delete comments unless they are spam or off-topic.
    • I will reply to emails and comments when appropriate, and do so promptly.
    • I will strive for high quality with every post – including basic spellchecking.
    • I will stay on topic.
    • I will disagree with other opinions respectfully.
    • I will link to online references and original source materials directly.
    • I will disclose conflicts of interest.
    • I will keep private issues and topics private, since discussing private issues would jeopardize my personal and work relationships.