2:31 AM | 24 July 2008

General Questions about the LoudLaunch network

Q. What does LoudLaunch offer advertisers?
Q. What does LoudLaunch offer bloggers?
Q. So how does it work?
Q. So how does it work in a little more depth?
Q. How does disclosure work?
Q. Can I control who blogs about my campaign?

Blogger / Publisher Questions

Q. Can anyone with a blog join LoudLaunch?
Q. I have multiple blogs. Can I register more than one blog with LoudLaunch?
Q. What are the minimum requirements for a blogger to join the service?
Q. What does the discretionary review involve?
Q. How long does it take for my blog to be approved?
Q. Can I blog on any campaign or topic?
Q. How does LoudLaunch know when I've completed a post for an advertiser?
Q. Does my post have to stay on my blog for a specific amount of time?
Q. How and how often do I get paid?
Q. Can I get paid via check or money order?
Q. How many times can I post per day?
Q. Are there specific requirements for my posts?
Q. Do I have to write a positive review for an advertiser's campaign?
Q. What happens if I write a lukewarm or negative entry for an advertiser?
Q. How much paid content can I have on my blog?

Advertiser Questions

Q. Who can advertise on the LoudLaunch network?
Q. How long does it take to be approved as a LoudLaunch advertiser?
Q. What is a Campaign and how does it work?
Q. How long does it take to create a campaign?
Q. Can I run multiple campaigns at once?
Q. How do I fund my Campaigns?
Q. How are bloggers paid for blogging on my campaign?
Q. How is Blog Ranking for payment determined?
Q. What Control Do I have over the posts?
Q. Can I mandate bloggers to write a positive or negative review of my campaign?
Q. Can I ask bloggers to post pictures, take video, or perform other actions outside of standard blog text entry?
Q. Can I provide feedback on the bloggers posts?
Q. What if I do not like a blogger’s post?
Q. What if I don’t like a bloggers work, for any reason, and don't want them writing for me in the future?
Q. Can I require bloggers to not add disclaimers to their posts?
Q. Who can write on my campaigns?
Q. How do I know when bloggers have posted entries about my campaign?
Q. How do I know how many people are reading the blogger’s posts?
Q. Does this type of advertising assist us with SEO?
Q. What about syndication?
Q. What does it cost?

General Questions about the LoudLaunch network

Q. What does LoudLaunch offer advertisers?
A. LoudLaunch provides advertisers with the tools and network to run effective PR and link building campaigns! Our network is designed to help advertisers to spread the word, create a buzz, publicize events, promote products, offer recognition, champion causes, disseminate information, or even just make a statement.

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Q. What does LoudLaunch offer bloggers?
A. LoudLaunch allows bloggers to be compensated for participating in sponsorship opportunities, including paid posts, press release distribution, and more. Search through our advertisers latest campaigns, select those that align with your website, and be compensated for participating in the campaign.

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Q. So how does it work?
A. The process is as simple as ABC!

Advertiser creates a LoudLaunch campaign, which is then made available to our qualified publishers.
Bloggers and other publishers select campaigns they wish to participate in.
Compensation for participating in the advertising campaign is distributed to the publisher.

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Q. So how does it work in a little more depth?
A. Advertisers create a campaign to promote something or anything. After setting the objectives and requirements, the campaign is launched and displayed at LoudLaunch.com to our qualified publishers. A notice concerning the availability of the campaign is then distributed throughout our network of LoudLaunch publishers. Our publishers can then select campaigns that align with their site and participate in the campaign based on the requirements of the advertisers.

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Q. How does disclosure work?
A. LoudLaunch offers advertiser's multiple methods of specifying disclosure within their campaigns. From custom text or images to requiring a written policy somewhere on the website regarding our publishers participation in sponsored advertising.

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Q. Can I control who blogs about my advertisements?
A. Yes. During campaign creation, advertisers can select the category or categories of publishers (such as business, entertainment, general) that will be allowed to participate in their campaign. This lets advertisers drive their campaigns towards their target audiences.

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Blogger / Publisher Questions

Q. Can anyone with a website join the service?
A. To join the LoudLaunch network, you must meet a few minimum requirements as well as pass a discretionary review.

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Q. I have multiple websites. Can I register more than one website with LoudLaunch?
A. You can register as many websites as you wish as long as they meet our requirements and pass our discretionary review.

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Q. What are the minimum requirements for a blogger/publisher to join the service?
A. Your website must be in English. You must be at least 18 years of age. For U.S. residents you must have a valid SSN or Federal Tax ID -- this is not required for international users. Your site must be at least 60 days old with a pattern of regular activity. Your site cannot contain any offensive material such as pornography or other items deemed to be inappropriate to mainstream audiences.

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Q. What does the discretionary review involve??
A. The discretionary review insures that your website can add value to the advertisers in the LoudLaunch network; we are looking for serious bloggers/publishers who are becoming voices in their respective areas. There are no set parameters for traffic, links, or rankings as all sites can offer value to advertisers at differing levels. To be more specific, we look at things such as quality of content, frequency of updates, topics, etc. In the end, its almost as simple as "is this site worth visiting"?

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Q. How long does it take for my site to be approved?
A. Typically 3 weeks or less for sites with a medium to high ranking. If your site is not approved in 1 weeks time you are probably on a waiting list for the categories which your blog was submitted under.

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Q. Can I blog on any campaign or topic?
A. We want bloggers writing on topics relevant to their blog. When a blogger initially registers their blog with the LoudLaunch network, the blogger will categorize their blog into a few basic categories that are relevant to the blog. Bloggers will only be able to write on campaigns that are categorized by advertisers into their approved categories. There is a "general" category the advertisers can choose that will open the campaign to all bloggers regardless of categories.

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Q. How does LoudLaunch know when I've completed a post for an advertiser?
A. Through our automated tracking system we will visit your website and determine if you have met the criteria for the campaign you participated in. We also perform human spot checks to insure quality.

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Q. Does my post have to stay on my blog/website for a specific amount of time?
A. We ask that posts stay on your front page at least 14 days; The post should also remain accessible from your archives for at least 45 days.

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Q. How and how often do I get paid?
A. We pay bloggers via Paypal within 5 days of the 1st of each month for all approved posts placed between the 1st and 20th of the prior month.

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Q. How many times campaigns can I participate in per day?
A. Initially, up to two a day. Publishers with multiple websites can post twice a day on each website.

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Q. Are there specific requirements for campaigns?
A. Yes. Both LoudLaunch and our advertisers have requirements. LoudLaunch requires publishers to give fair reviews. Advertisers can set limited requirements when creating their campaigns. In general, advertisers’ requirements are limited to adding links or pictures and discussing certain topics in the post.

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Q. Do I have to write a positive review for an advertiser's campaign?
A. No, we do not allow advertisers to require publishers to spin their campaigns one way or the other. One of the corner-stone principles of the LoudLaunch network is that the bloggers should and must remain true to themselves, their blog, and their audience.

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Q. What happens if I write a lukewarm or negative entry for an advertiser?
A. Writing a negative review will not jeopardize your LoudLaunch status. However, advertisers will have the ability to submit feedback on the bloggers posts. This feedback will be used to help monitor our bloggers for professionalism. A pattern of negative feedback or abuse could lead to a review of your blogging status in our network. In our opinion, as long as a blogger is fair and writing without malicious intent there should be no problems with the posts.

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Q. How much paid content can I have on my blog/website?
A. The majority of the content on your blog should always be non-sponsored content. If your blog contains excessive amounts of paid content you will be unceremoniously banned from the network as you place your blog, our advertisers, and ultimately our business at risk. Be smart about your paid content and the line between quality and quantity.

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Advertiser Questions

Q. Who can advertise on the LoudLaunch network?
A. Anyone can advertise with LoudLaunch. Our network is designed to help all types of advertisers with PR and link building strategies, as well as, to disseminate information, spread the word, create a buzz, publicize events, promote products, offer recognition, champion causes,...you name it. Advertisers can do all these through a LoudLaunch Campaign.

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Q. How long does it take to be approved as a LoudLaunch advertiser?
A. Advertising approval is instantaneous and a campaign can be created immediately.

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Q. What is a Campaign and how does it work?
A. A campaign contains all of the information you need to communicate to our network of publishers. When creating a campaign, advertisers can set their advertising objectives, set the campaign requirements, and can adjust payment settings to increase the reach and velocity of the campaign.

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Q. How long does it take to create a campaign?
A. Campaigns can be created in just a few minutes.

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Q. Can I run multiple campaigns at once?
A. Advertisers can run as many campaigns as they'd like simultaneously.

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Q. How do I fund my Campaigns?
A. When creating a Campaign, advertisers can set a Total Campaign budget. Payment for the campaign is made via credit card; we accept Visa, MasterCard, and American Express.

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Q. Who can advertise on the LoudLaunch network?
A. Anyone can advertise with LoudLaunch. Our networked is designed to help all types of advertisers to disseminate information, spread the word, create a buzz, publicize events, promote products, offer recognition, champion causes,...you name it. Advertisers can do all these through a LoudLaunch Campaign.

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Q. How are bloggers/publishers ranked for payment?
A. Payments to bloggers are based on the potential exposure that a blogger can give your campaign. Simply put, you pay higher ranked bloggers more and lower ranked bloggers less. LoudLaunch ranks each blogger based on factors such as reach, exposure, and links. The higher their ranking the more they are paid to post.



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Q. How are bloggers/publishers paid for participating in my campaign?
A. They are paid monthly for all of the campaigns they have participated in.

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Q. What Control Do I have over the posts that publishers generate?
A. When creating a campaign, advertisers set forth their objectives (and the topics that must be covered in the post), add requirements for links and pictures, and provide direction and sources for bloggers to educate themselves about the campaign.

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Q. Can I mandate bloggers/publishers to write a positive or negative review of my campaign?
A. No, but you will find that our publishers generally do not write about things that they are not positively interested in.

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Q. Can I ask bloggers/publishers to post pictures, take video, or perform other actions outside of standard blog text entry?
A. You can, just ensure that the action requested can be verified online via their blog (ie. through words, pictures, or video).

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Q. Can I provide feedback on the bloggers posts?
A. Advertisers are encouraged to provide feedback, both positive and negative, for all bloggers posting on their campaigns. This feedback will be attached to the bloggers profile and will be monitored by the LoudLaunch team. For the most part, this feedback will be positive and should be used as constructive criticism by the bloggers to help them improve their blogging. However, in cases of consistently poor feedback, the blogger will be monitored and could be removed from the LoudLaunch network if necessary. Advertisers also have the ability to ban a specific blogger from blogging on their future campaigns.

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Q. What if I do not like a blogger’s post?
A. If you take issue with a post due to it not being factual, not meeting your requirements, or being inappropriate, you can dispute payment by clicking on the “Mark if Unsatisfactory” link on the "Campaign Management" page. This will notify us of your concern and we will review the post.

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Q. What if I don’t like a bloggers work, for any reason, and don't want them writing for me in the future?
A. Advertisers can ban any blogger from writing on their future campaigns by clicking the "Ban Blogger" link on the "Campaign Managment" page.

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Q. Can I require bloggers to not add disclaimers to their posts?
A. LoudLaunch encourages advertisers to require disclaimers in their campaigns. Disclaimers can come in many forms but ultimately the enforcement of adding or not adding disclaimers lies with the advertisers and publishers.

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Q. Who can write on my campaigns?
A. Only pre-qualified publishers in the LoudLaunch network can write for LoudLaunch campaigns. In addition, advertisers can limit their campaign to publishers in certain categories if desired.

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Q. How do I know when bloggers have posted entries about my campaign?
A. From the manage campaigns tab, select any campaign, and you can review the number of posts, who posted, and the traffic the post generated.

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Q. How do I know how many people are reading the blogger’s posts?
A. Optional view and click tracking is available but negates SEO benefits and requires the LoudLaunch disclosure badge be used for the campaign.

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Q. Does this type of advertising assist us with SEO?
A. Yes, link building is a very important aspect of any SEO campaign and LoudLaunch helps immensely in this area.

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Q. What about syndication?
A. Nearly all of our bloggers provide RSS and/or ATOM or other syndication feeds for their blogs which expands dramatically the potential audience for their posts about your company.

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Q. What does it cost?
A. LoudLaunch.com charges a 25% commission on top of your budget.

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